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These days, most people search for products/services that they need over the internet. Effective advertising is now effective online advertising.

If you have a product/service that you want to offer customers, the best way to get their attention is to publish on the internet and get them to see or read your advertisement.

So the key here in succeeding in capturing their attention is to get your online advertisements out to the front of search engine results.

Imagine when someone searches google for the kind of products/services that you offer and see your online advertisement appear at the first few search results, they will definitely click on your advertisement and then pick up the phone and make enquiries or even decide to purchase from you immediately because they dont have the time to look further.